The Importance of Planning in Agribusiness.

planning in agribusiness

The benefits of proper planning cannot be overemphasised, even in Agribusiness. The future, its tendency of being uncertain due to factors which we may not have control over (especially in agriculture with variables such as changing climate conditions, production risk, financial risks, changes in government policies e.t.c) can to a certain extent be predicted, or a more favourable outcome assured through proper planning.

Agribusiness, like every other business, requires planning regardless of the inevitable circumstances which may likely arise. Through these, one is able to define the goal strategically and measure progress over time. 

Planning in Agribusiness the Importance

Here are some of the things that proper planning helps us achieve at Babban Gona.

  1. Increases efficiency
  2. Helps in achieving goals
  3. Planning provides focus and aids coordination
  4. It aids decision making
  5. It reduces risks and oversight
  6. Planning encourages innovation and creativity
  7. It aids delegation

Planning in agribusiness Increases efficiency 

For us at Babban Gona, planning helps to increase the efficiency of our business. We are able to determine per time what to invest in and how much resources we throw into specific projects. For every planting season, our farmers benefit from the end-to-end suite of services we provide from the beginning of the planting season to the very end (down to the bags, threads, and needles needed at harvest). The resultant effect of this is a reduction in waste and that we effectively manage our resources to ensure effectiveness and productivity.

Helps in achieving goals

Through planning, we are able to set specific, practical steps that enable the achievement of objectives and goals. It reminds us of our objectives and brings about clarity. Some of our aspirations as an organisation are to create more jobs and ensure that we contribute our quota in making Nigeria attain food security which would then translate into an improved economy. Our services as an organisation are tailored towards this end and through planning, we take measured steps based on how it affects our big picture.

Planning provides focus and aids coordination

It provides focus for everyone including the personnel, everyone is able to prioritise and maximise resources available to ensure that each task is attended to at the right time. It also ensures coordination and helps everyone at Babban Gona stay in sync with each other. 

It aids decision making 

Through planning, we are equipped to make the best decision when faced with different options, it reduces the chances of acting based on impulse. For example, knowing what sort of innovations to invest in per time based on the need of our business. This also includes building strategic partnerships and collaborating with the right organisations, so far, planning has been instrumental for us in making decisions as an organisation.

It reduces risks and oversight 

It reduces the risks and chances of losing rather than making profits due to an oversight, for example, at Babban Gona we have been able to maintain repayment rates of up to 99% on loans granted through the strong risk mitigations systems which we have put in place. Thereby, ensuring both the income of the farmers and seeing that we are not at a loss as well. Planning basically involves envisaging all possible uncertainties and working to reduce the damage.

Planning encourages innovation and creativity

At Babban Gona we encourage innovation and creativity, we invest in great minds and talents who come up with ideas to make our processes better. These ideas reflect in our adoption of Artificial Intelligence in dealing with our farmers, in financing- making it easier for our farmers to have access to cost-effective credit, in training and development- to improve methods and ensure the effectiveness and productivity of our farmers.

planning in agribusiness aids delegation

Our team leads and managers easily delegate authority knowing that the direction is clear.  The advantage of this is not having to be present at all times and being able to focus on other aspects of the business.

However, plans do not have to be rigid, they can always be changed and amended based on the physical realities of the business, businesses operate in an ever-changing environment and for one to remain relevant, your business should be positioned to move along the current trend and reality. Investors and financial institutions also would feel safe knowing that their investments are put to good use, they are accounted for and will yield returns. This can only be achieved and tracked through proper planning and implementation. 

In summary, Babban Gona is very big on planning because we understand how much risks are involved in our line of business, it is deliberate and we invest so much in ensuring that we plan and get those plans in place. Whether or not things go according to our plans, we have a framework on which we run and they set the standards that we fall back to, they keep us in control of our business rather than allow other factors control us.

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Frank Altman

Board Director

Frank Altman is the founder and first CEO of Community Reinvestment Fund, USA. As CRF’s founder, Altman pioneered the development of a secondary market for community and economic development loans. Since 1988, under Altman’s leadership and in partnership with a network of more than 200 local community partners, CRF has funded more than $3.5 billion in loans to job-creating small businesses, non-profits, charter schools and affordable housing projects in 50 states plus the District of Columbia and more than 1,000 communities across the United States.
 
Altman helped design the creation of the federal New Markets Tax Credit to encourage private investment in low-income communities and is a founding member and first President of the New Markets Tax Credit Coalition. He is also a member of the Center for Community Development Investors at the Federal Reserve Bank of San Francisco and an advisor to the Social Innovation Initiative at Brown University and the Center for Impact Finance at the University of New Hampshire. His work has been featured in Inc. Magazine, where he was named one of its Entrepreneurs of the Year, and he received Fast Company’s Social Capitalist award.
 
Altman has been awarded the Economic Development Innovation Award from GIS Planning Inc. and fDi Intelligence for his contribution to the field of economic development. Altman is a Senior Fellow at Ashoka, the world-wide network of social entrepreneurs and a founding member of Kindred.
 
More recently, in September 2023, Altman authored a book published by Forbes and titled “A New Capitalism: Creating A Just Economy That Works For All.”It is available in physical and online book stores and on Audible.

Michael Jainzik

Board Director

 

Michael Jainzik is a Principal Sector Economist in KfW Development Bank. From 2001 to 2011 his work focused on investing and managing equity participation in investment funds and banking institutions, and in agricultural finance and microfinance. From 2011 to 2015 he worked as Director of KfW’s office in Windhoek. In this role he helped to manage and develop KfW’s EUR 250 million portfolio in Namibia. From 2015 to 2017 he assumed the position of Head of Corporate Development in Access Microfinance Holding where he was responsible for structuring and managing a merger process between Access Holding and another corporation.

Prior to his role in Babban Gona, Michael has served as a non-executive director in Access Bank Azerbaijan (2006-2011, Chairman), Belarusian Bank for Small Business (2008-2011), Rural Impulse Fund II Luxemburg (2010-2011) and AB Bank Zambia (2011-2016).

Michael has studied Economics and Management at the Universities of Lüneburg and Witten/Herdecke (Germany) and ETEA – Universidad Loyola in Córdoba (Spain) and holds a Master Degree in Economics and Management.

Bello Maccido

Board Member

 Mr. Maccido is an accomplished Corporate and Investment banker with over 31 years post graduate experience. He had at different times served on the Boards of FBN Holdings Plc, First Bank of Nigeria Plc and Legacy Pension Manager Limited and is currently the Chairman, FBN Merchant Bank Ltd. Mr. Maccido is a Fellow of both the Chartered Institute of Stockbrokers and the Chartered Institute of Bankers of Nigeria. Mr. Maccido holds a Law Degree (LL.B) and a Masters Degree in Business Administration (MBA) from Ahmadu Bello University, Zaria and Wayne State University, Detroit, Michigan, USA respectively. He is a Barrister at Law (BL) of the Supreme Court of Nigeria and an Alumnus of the Executive Business Programs of the Harvard Business School and the IMD, Lausanne, Switzerland.

Muhammad Sanusi, CON

Chairman of the Board

His Highness Muhammad Sanusi was appointed the 10th Governor and Chairman of the Board, Central Bank of Nigeria on 3 June 2009. He earned Bachelor’s and Master’s degrees in Economics from the Ahmadu Bello University, Zaria, and also has a first-class degree in Sharia and Islamic Studies from the African International University, Khartoum, Sudan.
 
From working as a lecturer at the Ahmadu Bello University, where he taught Economics, he joined the banking industry in 1985, and by January 2009 had risen to General Manager and Group Managing Director of First Bank of Nigeria PLC, Nigeria’s oldest and biggest bank. Mallam Sanusi has been conferred with a National Award of Commander of the Order of the Niger (CON) by the President of the Federal Republic of Nigeria and has also been awarded the “Global Central Bank Governor for 2010” by The Banker Magazine, a publication of the Financial Times.
 
He was also voted Central Bank Governor of the Year for Sub-Saharan Africa 2009 (an award he won again in 2010) by Emerging Markets, a publication of Euromoney Institutional Investors. In 2011, Mr. Sanusi was named Forbes Africa Person of the Year for 2011. He was also listed by TIME Magazine as one of the 100 most influential people in the world. Kola Masha (Managing Director) Prior to Babban Gona, Kola was a Managing Director and CEO of a major subsidiary in the Notore.

Lola Masha

Executive Director

 

Before joining Babban Gona, Lola was the Director for Trust and Safety at OLX Group, working across 30+ OLX markets to ensure that buyers and sellers can transact safely and securely on the platform. Prior to her global role at OLX, Lola was the Country Manager for OLX in Nigeria where she was responsible for driving all elements of the business including Business Development, Product Localization, Marketing and other relevant functions. OLX Group is one of the world’s leading online classifieds players. Through its brands including OLX, Avito, dubizzle and letgo, OLX Group is the home of online classifieds in high-growth markets.

These platforms are the leading destination for buying and selling used goods and services in 30 countries, and the #1 mobile app in its category in more than 20 markets. Globally ~ 11 million items are exchanged through its platforms every single month.

Prior to joining OLX, Lola spent 4 years at Google leading various Product Partnerships efforts across EMEA and Emerging Markets. Lola was one of the earliest Googlers in Sub-Saharan Africa when the technology company began its operations in the region.

Lola shaped the regional strategy, executed on several core initiatives and led business development efforts with key SSA partners including the telcos, OEMs, digital content providers and local entrepreneurs. Lola brings significant leadership experience in business development, entrepreneurship, operational transformation and product development across several industries including technology and financial services.

In addition to Africa, Lola has substantial international working experience in North America, Europe, and Asia. She also worked in the Chicago office of McKinsey & Company, where she spent time advising senior executives on extensive strategic management topics. Lola holds a Doctorate degree in Engineering from the UniversiAnnual Report 2019/2020 ty of California, Berkeley and a Bachelor of Science degree in Engineering from the University of Virginia. She is happily married with two kids.

Kola Masha

Managing Director

 Prior to Babban Gona, Kola was a Managing Director and CEO of a major subsidiary in the Notore Group, one of Nigeria’s leading agricultural conglomerates, where he raised US$24 Million to develop an integrated agricultural trading, production and processing business.

Furthermore, he led the development and execution of Notore’s commercial strategy across West and Central Africa, preparing the company to sell one million tons of fertilizer and establish a modern seed business.

He led the effort to raise $130 million in equity and the restructuring of $360 Million in debt. Kola brings significant leadership experience in venture capital, corporate finance, business development, marketing and operations, across four continents with multiple global companies, including GE, Notore and Abiomed. In addition, Kola brings extensive public sector experience as Senior Advisor to the Nigerian Minister of Agriculture.

In recognition for his leadership in driving positive change on the African Continent, he has received several global awards including the prestigious Eisenhower Fellowship, a leading leadership institute led by General Collin Powell and appointed to the Board of the African Enterprise Challenge Fund, a $250 Million fund that awards grants and repayable grants to private sector companies to support innovative business ideas in agriculture, agribusiness, renewable energy, adaptation to climate change and access to information and financial services. Kola holds an MBA (Honors) from Harvard and a Masters in Mechanical Engineering from the Massachusetts Institute of Technology.

Kola Masha

 

Prior to Babban Gona, Kola was a Managing Director and CEO of a major subsidiary in the Notore Group, one of Nigeria’s leading agricultural conglomerates, where he raised US$24 Million to develop an integrated agricultural trading, production and processing business.

Furthermore, he led the development and execution of Notore’s commercial strategy across West and Central Africa, preparing the company to sell one million tons of fertilizer and establish a modern seed business.

He led the effort to raise $130 million in equity and the restructuring of $360 Million in debt. Kola brings significant leadership experience in venture capital, corporate finance, business development, marketing and operations, across four continents with multiple global companies, including GE, Notore and Abiomed. In addition, Kola brings extensive public sector experience as Senior Advisor to the Nigerian Minister of Agriculture.

In recognition for his leadership in driving positive change on the African Continent, he has received several global awards including the prestigious Eisenhower Fellowship, a leading leadership institute led by General Collin Powell and appointed to the Board of the African Enterprise Challenge Fund, a $250 Million fund that awards grants and repayable grants to private sector companies to support innovative business ideas in agriculture, agribusiness, renewable energy, adaptation to climate change and access to information and financial services. Kola holds an MBA (Honors) from Harvard and a Masters in Mechanical Engineering from the Massachusetts Institute of Technology.

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