Our Model
Service Delivery Mode
We provide four key services required for smallholder farmer members to be successful:
1. Training and Education
Members receive training via the Babban Gona Farm University (Farm U). Farm U is a training platform which enables smallholder farmer members to (1) access the critical knowledge required to manage their Trust Groups efficiently and effectively, (2) develop a commercial mindset to farming, and (3) adopt critical agronomic best practices to improve their yields. Members are trained on best agronomic practices, management leadership, and financial literacy. Training also continues in-season with Member Monthly Meetings, where topics are revisited.
2. Financial Credit
Access to credit is a critical factor limiting the growth and profitability of smallholder farmers. Babban Gona adopts an innovative approach to de-risk members of the farmer groups and raises cost-effective debt to finance its members through a blended finance structure. Through this measure, Babban Gona is helping to close the financing gap and deploy low-cost credit to those who need it the most.
3. Agricultural Input
Babban Gona provides members with high-quality inputs at the best available prices. We source inputs from market-leading manufacturers, assuring our members of quality in the inputs we provide. These quality inputs, alongside the training members receive on the appropriate application and use of inputs, ensure that our members attain higher levels of productivity.
4. Harvesting & Marketing Support
Members are provided access to Babban Gona’s harvesting & marketing support services that ensure optimal storage practices, access to markets, and ultimately increased profits.
Franchises Farmer Groups
We provide tailored and cost effective end-to-end professional training, input, credit and marketing services to Groups. These groups adhere to Babban Gona’s advise and benefit from it’s services to increase yields and profits.
Women Economic Development Initiative (WEDI)
Piloted in 2018, we launched a new structure for our flagship WEDI retailer program in 2020 with overwhelming success. Participation in this program far exceeded our expectations and we were able to quickly scale operations to support a total of 18,500+ female entrepreneurs. Under the new structure, the female entrepreneurs choose from a wide variety of fast-moving consumer goods to retail. The ability to select from a wide range of products allows the women better cater to the specific demands of their local populations. Training sessions were led by female instructors and easy-to-understand manuals were distributed to upskill the women on choosing products to retail, customer relations, business growth, sustainability, and basic business etiquette.
Additionally, in an effort to streamline the program and make trainings and resources easily accessible, we provided 26 different locations where the women could attend their training sessions as well as pick up their credit packages.
